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Headline : Matalan team up with celebrities to benefit Alder Hey Children’s Hospital with Alphabet Scarves
Caption : An impressive list of global celebrities, including Britney Spears, Kylie Minogue, Wayne Rooney, Jessie J, Sarah Jessica Parker and Tinie Tempah are supporting Matalan’s Christmas charity campaign by modelling their new Alphabet Scarves in aid of Alder Hey Children’s Hospital.

The famous personalities, as well as patrons, ambassadors and patients of Alder Hey, have
shown their support for the campaign by wearing the scarves with their initial displayed as a collegiate style appliqué letter.

Jason Hargreaves, Managing Director at Matalan, said: “Family is at the heart of everything we do at Matalan so a partnership with Alder Hey Children’s Hospital was a perfect fit for us.
“We're extremely excited to be working on such a special project together this Christmas that will help us to raise much needed funds for the hospital whilst offering our customers a
perfect gift for their loved ones.”

The Alphabet Scarves, which have also been modelled by the likes of Helen Mirren, Rod
Stewart, Tinie Tempah and Bruce Forsyth, are on sale in Matalan stores across the UK and
online at priced at £10 and £5 for children, with 100% of profits going
straight to Alder Hey.

Available in a variety of vibrant winter colours for women, men and children, the scarves feature a collegiate style appliqué letter prefect for gifting loved ones this Christmas.

The money raised by Alphabet Scarves will go towards a new state-of-the-art children’s
hospital, education and research centre ‘Alder Hey in the Park’. Planned to open in 2015, Europe’s only children’s ‘hospital in a park’ will bring together excellent care, technology and design to provide the best possible healing environment for children and their families. Coupled with first class teaching and research the hospital will be designed to attract the best talent in the world.

Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children’s Charity “We are incredibly excited about our partnership with Matalan and this campaign. The Hargreaves family has been a long standing supporter of Alder Hey and we are incredibly excited about our Partnership with Matalan and this Campaign.”
PersonInImage : Darcey Bussell