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Headline : The Body Coach announced as the latest Holland & Barrett brand ambassador
Caption : Instagram phenomena Joe Wicks, better known as The Body Coach, is working with health food retailer Holland & Barrett to promote its newly packaged range of nuts, seed and snacks.

The former personal trainer, famed for his ‘Lean in 15’ Instagram videos, will be working with the retailer to create recipes, provide healthy lifestyle tips and bust common misconceptions that nuts are full of calories and therefore should be avoided when wanting to lose weight.

The digital campaign will see Joe, who has over 700k Instagram followers and has recently become a record breaking author, share a series of nut based recipes over the coming months in addition to fun, engaging and motivational guides to inspire consumers to get in shape this year. The content will be available on Holland & Barrett’s website and Facebook page as well as Joe’s own Facebook, Twitter, Instagram and YouTube channels later this month.

Joe says “You can eat nuts in so many different ways, whether that’s nibbling them as a snack, whizzing them up into a smoothie or adding them to your main meal, nuts are a quick and easy way to increase your daily fat intake - the macronutrient most people cut out when trying to burn fat and get lean.”

The partnership comes as Holland & Barrett announce they have launched over 30 new lines of nuts, seeds and snacks and revamped packaging across the complete range. The new-look packaging includes extra health information on the label to help customers understand the benefits of each product, plus the country of origin to help people really know their nuts.
PersonInImage : Joe Wicks,The Body Coach